Pandemic, Priorities, and Promotions

pandemic

Perhaps this is a question you may be struggling with right now and yes, it’s a bit of a controversial subject depending on where your priorities are. “Should I be marketing and pushing my business right now amidst this global COVID-19 madness?”

Covid-19

As a Christian, my focus should be on spreading the good news of Jesus Christ and salvation. There’s no bigger need for a savior than now. However, I’m also an online marketer. Many marketers will no doubt see this pandemic as another opportunity to make more money. Just keep in mind, what I’m talking here is making money ‘during’ a crisis and not making money ‘from’ a crisis.

Unfortunately, some marketer’s business ethics are less than desirable. For example, hoarding and price gouging or attempting to take advantage of others in some other way in their time of need or out of greed is just plain wrong and yet we see people doing just that. Peddlers selling false hope and scammers out in full force.

 

Fact: We know that marketers use fear to motivate consumers to buy, donate or otherwise comply.

To use fear to drive someone to action you must prove the following to the consumer,

  1. You are likely to be affected.
  2. When it affects you, it will be painful.
  3. You have the ability to avoid this pain.

It would appear that we have the perfect formula above if we were to embrace this fear-based marketing tactic. Of course, it doesn’t have to be that way.  As a matter of fact, it’s quite possible to market our business with love instead of fear.

Jesus used tactics and strategies that both you and your ideal prospects would feel good about. Jesus Had a Marketing Strategy!

Although Jesus loved everyone, He chose to spend nearly all of his time mainly ministering to His 12 followers (disciples) and that eventually spread His message to the entire world. Principles below:

  1. Connect, Don’t Convince – He targeted an audience and simply said, “follow me”.
  2. Be a Master Closer – He never begged, He knew His message was important. “Look, either you are for me or against me,”.
  3. Practice Duplication – In John 12:29 He said: “For I have not spoken of myself; but the Father which sent me, he gave me a commandment, what I should say, and what I should speak”.
Connect, Close, and Copy is what Jesus did and He left His personal Success Manual (Bible) and Private Mentor (Holy Spirit) to help us do the same.
Fear not in these troubled times but figure out what our priorities are and then go promote it. Sometimes, I just don’t want to get started on things I know I need to do. Can you relate?
It’s much easier to log into social media than start writing an article or an important speech. You’d rather spend time binging on NetFlix rather than reach out to three new contacts.
You might tell yourself that you’re waiting for the “right time” but consider what King Solomon, the wisest king had to say in:
Ecclesiastes 11:4 “Farmers who wait for perfect weather never plant. If they watch every cloud, they never harvest.” (NLT)
An old Chinese proverb says: “The best time to plant a tree was 20 years ago, the second best is now. The Time to Plant is Now! You can’t wait for perfect conditions—you have to start sowing seeds for your business right now. Even if all you can do is spend a few minutes, get to work. You never know which seeds might take root and become mighty oaks!
And if you need to rest, “Rest in God’s Love”…

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